The smart companies, the ones that will lead the way, are the ones that don’t care so much about the noise of shifting regulations or the latest reporting framework. They are looking at this from a different plane: their own resilience.
And that’s often only the case when the CFO has realized the importance of nature for the business. I see them being sensitive to the argument that systemic risks that have been building up can suddenly materialize, and asset values can collapse overnight. When you talk to a CFO about a potential 40% value loss in their core commodities, they get it. Suddenly, you don’t need government incentives to get them moving. It’s a process of education, and our role is to help them get to that understanding faster by showing them the practical, tech-enabled solutions that can mitigate that risk.
The companies that will lead the way are the ones that don’t care so much about the noise in the market, and focus on their own resilience.
They face an explosion of over 600 nature tech startups. They say, "I have to choose between 20 earth observation companies. I can’t tell the difference. I don’t know who’s legitimate and who’s not. There’s no resource to help me." And they’re right. The biggest challenge right now isn't a lack of will, it's a lack of clarity.
Our core mission is to help the businesses and startups alike cut through the noise. We are a global network that brings together the full ecosystem: the nature tech startups building solutions, the large corporates who need them, the investors who fund them, and the NGOs who provide context. We intentionally bring all these players together to break the 'echo chamber' effect you see at so many industry events. Our work focuses on two key things: sense-making and matchmaking.
It starts with creating a shared language. We developed the first real Nature Tech Taxonomy because you simply can’t categorize solutions if you don’t have a common framework. Now, we’re building on that by developing the Nature Tech Directory: a comprehensive database of tools with a GPT-powered agent on top to make it easy to find the right solution.
We’re working on a "TripAdvisor for Nature Tech," where these companies can share real, honest reviews and case studies of the tools they’re using.
A great example is a project we’re developing with the Nature Peer Group, a forum of over 300 large corporates. We’re working to create a "TripAdvisor for Nature Tech," where these companies can share real, honest reviews and case studies of the tools they’re using. This moves beyond a simple directory to provide peer-validated insights into what actually works, helping corporates cut through the marketing claims and find the solutions that are the best fit for their specific challenges.
The holy grail is the convergence of three key areas. The first is biodiversity monitoring from space. This will dramatically lower costs. The second is the development of novel AI models that can make sense of this flood of data. But the crucial third piece, the one that makes the other two work, is the need for high-quality, on-the-ground data to train and calibrate those AI models. When you combine those three—remote sensing, ground-truthed data, and the AI to connect them—you have a total game-changer.
When you combine remote sensing, ground-truthed data, and the AI to connect them—you have a total game-changer.
The most immediate focus for corporates will be on soil and water. For most companies, those are the foundational elements of their products and the source of their biggest risks. They understand that if their soil degrades or their water sources disappear, their business is in trouble.
This is why we see biodiversity often treated as an intentional and crucial byproduct of getting soil and water management right. It’s not that they don't care about species, but for a business to act, it needs a tangible entry point. Improving soil health and water cycles are concrete actions that directly link to their operational resilience. The positive impact on biodiversity then becomes a powerful co-benefit of a sound business decision.